> For the complete documentation index, see [llms.txt](https://auc-1.gitbook.io/auc-selfserve-media/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://auc-1.gitbook.io/auc-selfserve-media/team-members-and-pods.md).
# Team Members & Pods
AUC's self-serve media team is made up of four pods, which consists of Media Directors, Media Managers, Media Planners, and Media Coordinators.
## Pod Team Member Roles & Responsibilities
Media Director
*Responsible for leading internal meetings and their designated pod*
*Point of escalation for their pods and clients*
*Support team with overall media strategy*
Media Manager
*Oversee the quality of campaign implementation and team deliverables*
*Liaison between shopper, account, and CPGs for their campaigns*
*Responsible for making sure all campaigns go live on time and that campaign requests are completed within our SLAs*
Media Planner
*Responsible for wallet/campaign setup and optimizations*
*Responsible for adding new users to the platform/specific teams*
*Responsible for data pulls and reporting needs to support media manager and media director*
Media Coordinator
*Responsible for pacing and hands-to-keys optimizations*
*Support media team with implementation of campaign strategy*
*Support with GDS updates*
