# Swim Lanes

It's important that all team member are aware of scoped responsibilities to avoid any burn or miscommunication of what our resources are and are not responsible for.&#x20;

There will always be exceptions necessary from time to time, and if there's something you're not sure you should be doing, or something you think you should be responsible for, please check with your Media Director for confirmation.&#x20;

## Media Director

### General

* Help with the development of e-commerce strategy&#x20;
* Lead team from media strategy and planning to execution and measurement&#x20;
* Build case studies based on successful implementations and results-driven activations&#x20;
* Drive new ideas, opportunities and best practices among colleagues and clients&#x20;
* Oversee program budgets, campaign delivery, invoicing, and billing reconciliation &#x20;
* Keep both teams and clients up-to-date with best practices and emerging trends&#x20;
* Contribute to continuous process improvement and workflow efficiency&#x20;
* Establish strong relationships with client peers and media/technology partners&#x20;
* Serve as an escalation POC for the account team&#x20;
* Help revise SOW and measure team hour allocation&#x20;

### Pre-Sales

* Support with forecasting and strategy planning

### Campaign Launch Support

* Participate in calls with the ecomm team to understand holistic brand strategy&#x20;
* Assist with building forecasts in addition to media plans that are aligned to client strategy&#x20;

### In-Flight Support

* Collaborate with analytics team to quantify impact of our work on client's business&#x20;
* Support internal processes to manage client billing and finances&#x20;
* Attend monthly scorecard meetings with clients&#x20;
* Revise client presentations before shared&#x20;
* Attend internal status with account team&#x20;
* Join calls with the shopper team to find opportunities and overlaps across programs&#x20;

### Post-Campaign Support

* Coach team on recommendations for next campaign

***

## Media Manager

### General

* Coach team on the use of resources&#x20;
* Meet with team to track goals and results&#x20;
* Oversee the quality of campaign implementation and team deliverables&#x20;
* Maintain a clear understanding of retailer capabilities&#x20;
* Help prioritize deliverables and tasks when needed&#x20;
* Collaborate with the comm and shopper teams to facilitate alignment &#x20;
* Serve as an escalation POC for the account team&#x20;
* Join calls with the shopper team to find opportunities and overlaps across programs&#x20;

### Pre-Sales

* Create and route MBAs for signature&#x20;
* Insights to support sales efforts&#x20;
* Forecasting&#x20;

### Campaign Launch Support

* Set up and lead strategy calls with CPGs&#x20;
* Confirmation of campaign strategy across all activations&#x20;
* Ensure campaigns launch on time&#x20;

### In-Flight Support

* Lead performance & optimization calls with CPGs&#x20;
* Monitor campaign pacing&#x20;
* Own optimization needs&#x20;
* Request approvals for optimization needs when needed&#x20;
* Process change orders and revise MBAs as requested&#x20;
* Create pacing & performance reports&#x20;
* Discuss and own budget shifts between tactics&#x20;
* Develop KPIs and benchmarks&#x20;
* Serve as category expert, monitor trends & update strategies accordingly &#x20;
* Revise performance reports by retailers and share insights and opportunities&#x20;

### Post-Campaign Support

* Recommendations for next campaign

***

## Media Planner

### General

* Oversee monthly media budgets and provide recommendations&#x20;
* Participate in vendor calls to learn new opportunities &#x20;
* Action priorities and deliverables &#x20;
* Meet with Media Coordinators to understand weekly pacing and optimizations before meeting with Media Manager&#x20;
* Work with Media Coordinators to manage pacing and optimizations&#x20;
* Collaborate with account team to provide data when needed &#x20;
* Perform GDS updates&#x20;
* Take notes related to Media topics during meetings&#x20;

### Pre-Sales

* Insights to support sales efforts including using research tools (I.e. Analytic Index) to build targeting strategies and understand category trends

### Campaign Launch Support

* Collect campaign assets and add to respective Sharepoint folders (I.e. SKU lists, logos, etc.) &#x20;
* Create Asana launch tickets for coordinator and ensure all users who need access to platforms get added if needed&#x20;
* Set up and manage campaign architecture, bidding, and targeting strategy&#x20;
* Share launch confirmations with appropriate parties (I.e. brand contacts, etc.) &#x20;

### In-Flight Support

* MBA rollovers&#x20;
* Discuss budget shifts between tactics and share with media manager for approval &#x20;
* Support day-to-day planning across all retail platforms&#x20;
* Monitor campaign pacing&#x20;
* Manage data to evaluate results, drive optimizations, and build recommendations&#x20;
* Pull performance reports/prepare weekly reporting updates to be reviewed by media manager&#x20;

### Post-Campaign Support

* Support media manager with recommendations for next campaign

***

## Media Coordinator

### General

* Support the media team with implementation of campaign strategy&#x20;
* Facilitate billing and IOs for each retailer&#x20;
* Support with GDS updates&#x20;
* Collaborate with Media Planner to prepare weekly reports&#x20;

### Pre-Sales

* Harvest/build out & develop keyword lists

### Campaign Launch Support

* Keyword and SKU mapping&#x20;
* Make sure wallets and teams get set up&#x20;
* Set up/traffic campaigns&#x20;

### In-Flight Support

* Provide screenshot confirmations&#x20;
* Actualize pacing doc&#x20;
* Pull data to support performance reports&#x20;
* Monitor campaign pacing&#x20;
* Contribute and implement optimization needs&#x20;
* Perform troubleshooting and contact rep when needed&#x20;

### Post-Campaign Support

* Provide supporting data for wrap reports
