AUC's self-serve media team is made up of four pods, which consists of Media Directors, Media Managers, Media Planners, and Media Coordinators.
Pod Team Member Roles & Responsibilities
Media Director
Responsible for leading internal meetings and their designated pod
Point of escalation for their pods and clients
Support team with overall media strategy
Media Manager
Oversee the quality of campaign implementation and team deliverables
Liaison between shopper, account, and CPGs for their campaigns
Responsible for making sure all campaigns go live on time and that campaign requests are completed within our SLAs
Media Planner
Responsible for wallet/campaign setup and optimizations
Responsible for adding new users to the platform/specific teams
Responsible for data pulls and reporting needs to support media manager and media director
Media Coordinator
Responsible for pacing and hands-to-keys optimizations
Support media team with implementation of campaign strategy
Support with GDS updates
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