Walmart

Platform Links

• Walmart Ad Center (for self-serve onsite display & sponsored search campaigns)

• Walmart DSP (for self-serve offsite display campaigns)

Business Rules

• Minimum bids for sponsored search auto campaigns must be at least $0.20

• Minimum bids for sponsored search manual campaigns must be at least $0.30

• Minimum bids for sponsored brand campaigns must be at least $1.00

• Minimum bids for sponsored brand video campaigns must be at least $1.30

• Walmart requires a minimum $50/daily budget