Walmart
Platform Links
Walmart Ad Center (for self-serve onsite display & sponsored search campaigns)
Walmart DSP (for self-serve offsite display campaigns)
Business Rules
Minimum bids for sponsored search auto campaigns must be at least $0.20
Minimum bids for sponsored search manual campaigns must be at least $0.30
Minimum bids for sponsored brand campaigns must be at least $1.00
Minimum bids for sponsored brand video campaigns must be at least $1.30
Walmart requires a minimum $50/daily budget
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