Swim Lanes
It's important that all team member are aware of scoped responsibilities to avoid any burn or miscommunication of what our resources are and are not responsible for.
There will always be exceptions necessary from time to time, and if there's something you're not sure you should be doing, or something you think you should be responsible for, please check with your Media Director for confirmation.
Media Director
General
Help with the development of e-commerce strategy
Lead team from media strategy and planning to execution and measurement
Build case studies based on successful implementations and results-driven activations
Drive new ideas, opportunities and best practices among colleagues and clients
Oversee program budgets, campaign delivery, invoicing, and billing reconciliation
Keep both teams and clients up-to-date with best practices and emerging trends
Contribute to continuous process improvement and workflow efficiency
Establish strong relationships with client peers and media/technology partners
Serve as an escalation POC for the account team
Help revise SOW and measure team hour allocation
Pre-Sales
Support with forecasting and strategy planning
Campaign Launch Support
Participate in calls with the ecomm team to understand holistic brand strategy
Assist with building forecasts in addition to media plans that are aligned to client strategy
In-Flight Support
Collaborate with analytics team to quantify impact of our work on client's business
Support internal processes to manage client billing and finances
Attend monthly scorecard meetings with clients
Revise client presentations before shared
Attend internal status with account team
Join calls with the shopper team to find opportunities and overlaps across programs
Post-Campaign Support
Coach team on recommendations for next campaign
Media Manager
General
Coach team on the use of resources
Meet with team to track goals and results
Oversee the quality of campaign implementation and team deliverables
Maintain a clear understanding of retailer capabilities
Help prioritize deliverables and tasks when needed
Collaborate with the comm and shopper teams to facilitate alignment
Serve as an escalation POC for the account team
Join calls with the shopper team to find opportunities and overlaps across programs
Pre-Sales
Create and route MBAs for signature
Insights to support sales efforts
Forecasting
Campaign Launch Support
Set up and lead strategy calls with CPGs
Confirmation of campaign strategy across all activations
Ensure campaigns launch on time
In-Flight Support
Lead performance & optimization calls with CPGs
Monitor campaign pacing
Own optimization needs
Request approvals for optimization needs when needed
Process change orders and revise MBAs as requested
Create pacing & performance reports
Discuss and own budget shifts between tactics
Develop KPIs and benchmarks
Serve as category expert, monitor trends & update strategies accordingly
Revise performance reports by retailers and share insights and opportunities
Post-Campaign Support
Recommendations for next campaign
Media Planner
General
Oversee monthly media budgets and provide recommendations
Participate in vendor calls to learn new opportunities
Action priorities and deliverables
Meet with Media Coordinators to understand weekly pacing and optimizations before meeting with Media Manager
Work with Media Coordinators to manage pacing and optimizations
Collaborate with account team to provide data when needed
Perform GDS updates
Take notes related to Media topics during meetings
Pre-Sales
Insights to support sales efforts including using research tools (I.e. Analytic Index) to build targeting strategies and understand category trends
Campaign Launch Support
Collect campaign assets and add to respective Sharepoint folders (I.e. SKU lists, logos, etc.)
Create Asana launch tickets for coordinator and ensure all users who need access to platforms get added if needed
Set up and manage campaign architecture, bidding, and targeting strategy
Share launch confirmations with appropriate parties (I.e. brand contacts, etc.)
In-Flight Support
MBA rollovers
Discuss budget shifts between tactics and share with media manager for approval
Support day-to-day planning across all retail platforms
Monitor campaign pacing
Manage data to evaluate results, drive optimizations, and build recommendations
Pull performance reports/prepare weekly reporting updates to be reviewed by media manager
Post-Campaign Support
Support media manager with recommendations for next campaign
Media Coordinator
General
Support the media team with implementation of campaign strategy
Facilitate billing and IOs for each retailer
Support with GDS updates
Collaborate with Media Planner to prepare weekly reports
Pre-Sales
Harvest/build out & develop keyword lists
Campaign Launch Support
Keyword and SKU mapping
Make sure wallets and teams get set up
Set up/traffic campaigns
In-Flight Support
Provide screenshot confirmations
Actualize pacing doc
Pull data to support performance reports
Monitor campaign pacing
Contribute and implement optimization needs
Perform troubleshooting and contact rep when needed
Post-Campaign Support
Provide supporting data for wrap reports
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